For decades protein bar companies lied directly to your face about how their product has great-taste. The masses have been conditioned to accept and expect bad taste as a tradeoff for great nutrition. Those days are over...
World-renowned Chef Robert Irvine and FortiFX™ founder/ industry pioneer Sean Perich teamed up to create a protein bar that provided real great-taste and nutrition. These two industry leaders pushed one another to create a product worthy of their reputations and beyond your expectations: FIT CRUNCH™ Baked Bars were born, the only 6-layer baked bars on the planet.
Each bar delivers the highest quality protein blend, starting with Whey Protein Isolate. With low sugar, FIT CRUNCH™ Baked Bars eliminate the sugar spike while making it easy to stay on track with your fitness goals.
People usually try a protein bar and say, "That's good for a protein bar." With FIT CRUNCH™ Baked Bars, people take one bite and say, "This doesn't taste like a protein bar!"