Had a jar of this recently and enjoyed it. Would buy it again when it's on offer.
While it's absolutely nothing like marmalade, but rather a jelly with fruit flavor, it works well on bread or with yogurt. The main issue to make it work is the texture that is too jelly-like naturally, or if you microwave it it becomes pure liquid. So it you can handle jelly (not so easy to spread) or pure liquid forms, then it will do the job. The flavor is quite good and imitates strawberry pretty well.