The Biggest Virtual Fitness Apps | Predator Nutrition


The Biggest Virtual Fitness Apps | Predator Nutrition

Discover The Virtual Fitness Instructors Earning Millions From Apps

The internet has transformed much about modern life, including the way we work out. Nowadays, diet, health and fitness tips are available at the click of a button. We can follow an entire HIIT workout or yoga sequence from the comfort of our living room. Specialised personal trainers can be found with a quick Google search.

Online searches for ‘virtual fitness’ are 371% higher than they were five years ago. Overall, the global virtual fitness market is predicted to increase over 33% between 2020 to 2027.

The most successful online instructors riding this wave of growth are those who branch out: from YouTube, Instagram and TikTok, towards a self-made fitness app.

And it’s not just personal trainers by trade who are getting involved. From Hollywood A-Listers to Love Island stars, an array of celebrities are now jumping on the virtual fitness app bandwagon.

We researched some of the most popular virtual fitness instructor apps to discover just how much they can be worth and who the biggest earners are.

The biggest virtual fitness instructor apps by estimated total value of each app

The top virtual fitness apps are worth millions of pounds in subscriptions

The biggest name in the world of virtual fitness is Joe Wicks. It’s estimated that The Body Coach app alone has secured at least £30 million in subscriptions. Combined with his earnings from social media, book deals, sponsorships and more, Wicks is earning a fortune from fitness.

Other notable names on the list include Chris Hemsworth, whose Centr app is estimated to be worth over £6 million in subscriptions; Davina McCall, who is guessed to accumulate £1.8 million in subscriptions from Own Your Own Goals; and Adriene Mishler, YouTube’s favourite virtual yogi who has now branched out into her Find What Feels Good yoga app.

Virtual fitness apps are also proving a lucrative income source for ex-reality TV show stars. Five of our top ten celebrity virtual fitness instructors have a background in reality TV, including Love Island stars Amber Gill, Gabby Allen and Alexandra Cane, and TOWIE’s Mark Wright and Lucy Mecklenburgh.

The biggest social media fitness instructors can earn thousands from a single post

While one social media post is only worth a fraction of what an app can earn though subscriptions, over time these posts add up, raking in millions for the most successful digital instructors:

Fitness Influencer Social Media Followers (Instagram, TikTok and YouTube) Estimated Total Value of Posting to Each Platform
Kayla Itsines 13,414,000 £ 57,039
Joe Wicks 6,889,100 £ 18,912
Demi Bagby 14,000,000 £ 7,200
Michael Griffiths 1,100,000 £ 5,000
Gabby Allen 1,100,000 £ 4,900
MattDoesFitness 3,070,000 £ 4,740
Courtney Black 909,304 £ 4,041
James Tindale 937,000 £ 4,000
Antonie Lokhorst 4,300,000 £ 2,500

Personal training has moved online, with top instructors earning millions

Nowadays, more personalised services are possible through the internet too. This includes one-to-one personal training, with many high-profile instructors offering bespoke training sessions and plans online which over time have the potential to accumulate millions in earnings:

Instructor Name Plan Popularity (Instagram Followers) Plan Pricing Potential Total Earnings from Virtual Fitness
Nick Mitchell 67,200 Starts at £65 £4,368,000
James Ronan 32,200 £128 £4,121,600
Adrian Collins 6,002 Starts at £300 £1,800,600
Scott Laidler 7,447 Starts at £195 £1,452,165
Gordon Greenhorn 3,643 Starts at £119 £433,517

What is the future of virtual fitness?

During the past year and a half of lockdown, virtual fitness has become a necessity for those looking to stay healthy and in shape while social distancing. We’ve grown accustomed to the convenience of exercising at home with the help of virtual fitness apps and other online resources. Since before the pandemic first began, home workouts have increased 85%, fitness app downloads 55% and online yoga classes 58%. And while interest in virtual fitness in 2021 may have dipped since the pandemic’s peak, overall, it remains 184% higher than it was pre-pandemic.

As a result, it’s possible that many of us will stick with virtual fitness as our main method of accessing expert advice and guidance. partially (or perhaps even entirely) replacing in-person exercise classes and gym memberships.

Shop online for supplements to support your fitness goals

No virtual fitness regime is complete without the proper nutrients to support it. Shop the Predator Nutrition range today for protein powders, multivitamins, pre-workouts and more to help you on your way to your personal goals.