Discover The Virtual Fitness Instructors Earning Millions From Apps
The internet has transformed much about modern life, including the way we work out. Nowadays, diet, health and fitness tips are available at the click of a button. We can follow an entire HIIT workout or yoga sequence from the comfort of our living room. Specialised personal trainers can be found with a quick Google search.
Online searches for ‘virtual fitness’ are 371% higher than they were five years ago. Overall, the global virtual fitness market is predicted to increase over 33% between 2020 to 2027.
The most successful online instructors riding this wave of growth are those who branch out: from YouTube, Instagram and TikTok, towards a self-made fitness app.
And it’s not just personal trainers by trade who are getting involved. From Hollywood A-Listers to Love Island stars, an array of celebrities are now jumping on the virtual fitness app bandwagon.
We researched some of the most popular virtual fitness instructor apps to discover just how much they can be worth and who the biggest earners are.
The top virtual fitness apps are worth millions of pounds in subscriptions
The biggest name in the world of virtual fitness is Joe Wicks. It’s estimated that The Body Coach app alone has secured at least £30 million in subscriptions. Combined with his earnings from social media, book deals, sponsorships and more, Wicks is earning a fortune from fitness.
Other notable names on the list include Chris Hemsworth, whose Centr app is estimated to be worth over £6 million in subscriptions; Davina McCall, who is guessed to accumulate £1.8 million in subscriptions from Own Your Own Goals; and Adriene Mishler, YouTube’s favourite virtual yogi who has now branched out into her Find What Feels Good yoga app.
Virtual fitness apps are also proving a lucrative income source for ex-reality TV show stars. Five of our top ten celebrity virtual fitness instructors have a background in reality TV, including Love Island stars Amber Gill, Gabby Allen and Alexandra Cane, and TOWIE’s Mark Wright and Lucy Mecklenburgh.
The biggest social media fitness instructors can earn thousands from a single post
While one social media post is only worth a fraction of what an app can earn though subscriptions, over time these posts add up, raking in millions for the most successful digital instructors:
|Fitness Influencer||Social Media Followers (Instagram, TikTok and YouTube)||Estimated Total Value of Posting to Each Platform|
|Kayla Itsines||13,414,000||£ 57,039|
|Joe Wicks||6,889,100||£ 18,912|
|Demi Bagby||14,000,000||£ 7,200|
|Michael Griffiths||1,100,000||£ 5,000|
|Gabby Allen||1,100,000||£ 4,900|
|Courtney Black||909,304||£ 4,041|
|James Tindale||937,000||£ 4,000|
|Antonie Lokhorst||4,300,000||£ 2,500|
Personal training has moved online, with top instructors earning millions
Nowadays, more personalised services are possible through the internet too. This includes one-to-one personal training, with many high-profile instructors offering bespoke training sessions and plans online which over time have the potential to accumulate millions in earnings:
|Instructor Name||Plan Popularity (Instagram Followers)||Plan Pricing||Potential Total Earnings from Virtual Fitness|
|Nick Mitchell||67,200||Starts at £65||£4,368,000|
|Adrian Collins||6,002||Starts at £300||£1,800,600|
|Scott Laidler||7,447||Starts at £195||£1,452,165|
|Gordon Greenhorn||3,643||Starts at £119||£433,517|
What is the future of virtual fitness?
During the past year and a half of lockdown, virtual fitness has become a necessity for those looking to stay healthy and in shape while social distancing. We’ve grown accustomed to the convenience of exercising at home with the help of virtual fitness apps and other online resources. Since before the pandemic first began, home workouts have increased 85%, fitness app downloads 55% and online yoga classes 58%. And while interest in virtual fitness in 2021 may have dipped since the pandemic’s peak, overall, it remains 184% higher than it was pre-pandemic.
As a result, it’s possible that many of us will stick with virtual fitness as our main method of accessing expert advice and guidance. partially (or perhaps even entirely) replacing in-person exercise classes and gym memberships.
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