P28™ was developed by three brothers in the bakery business and a personal trainer/nutritionist. The three of us were overweight and out of shape. We wanted to lose weight and get back into shape quickly.
The first thing we did was join a local gym and hire a personal trainer. Our personal trainer sat us down before we started our work out program and explained that nutrition was just as important as working out. We started working out regularly and made some changed in our diets. After months in the gym, we were not seeing the results we expected. We soon realized that exercising alone wasn't enough.
We began to understand out trainer's beliefs of how important proper nutrition was in our diets in order to reach our fitness goals. Growing up in the bakery business, one thing we didn't want to give up was bread. We wanted to develop a healthy line of bread products that not only helped us reach our fitness goals, but also was enjoyable to eat everyday. We wanted someone with fitness and nutrition experience involved with the development of our products. Our personal trainer who is an experienced all natural body builder/nutritionist was our first choice.
Once he heard about our idea while we were training, he was excited to become a partner in this product line. He also strongly believed in the need for nutritious bread products for anyone who wanted to reach their fitness goals. We began formulating products with proper nutrition in mind. In 2008, after a year of development, we introduced P28. P28 is the first Original High Protein Bread on the market. We now offer this quality product to you as part of your family’s healthy lifestyle.